Why Wrap Your Fleet Vehicles?

Are you looking for ways to improve the visibility, branding, and marketing of your business at a relatively low cost? Fleet wraps can be a great way to brand your company and provide a number of other advantages. It’s also relatively affordable compared to traditional advertising methods. Let’s take a look at some reasons why wrapping your fleet vehicles is an important decision to make.

Why Wrap Your Fleet Vehicles?

Builds Brand Recognition

Wrapped vehicles generate 30,000 to 70,000 impressions per day. This is one of the primary reasons a company chooses to have their fleet vehicles wrapped. Fleet wraps provide an excellent opportunity for companies to become recognized in their local community.

A wrapped vehicle becomes a moving billboard for your brand, which means that every time your vehicle leaves the parking lot, it has the potential to make an impression on potential customers. This is especially true if your business operates primarily within the city limits.

It’s Cost-Effective

As a general rule, wraps cost about $2 to $3 per square foot to install, depending on the size and complexity of the vehicle and design. That means a 70-square-foot wrap costs as little as $140 to install. The average custom-made vehicle wrap costs $1,000 to $3,000 and lasts at least 3-5 years or more. That’s only $200 to $600 per year or $16.67 to $50 per month. Compare that with a newspaper ad you pay for every time it runs or a billboard that can cost $1,500 per month or more, according to the Outdoor Advertising Association of America.

You can get a mobile billboard on the road for less than the cost of a small newspaper ad!

It Protects Your Vehicle

Wrapping your vehicle will help protect the paint from the sun’s UV rays that can cause fading. It also helps protect it from dings and dents caused by rocks and other debris flying up from the road. Wraps can also prevent scratches from key marks and other vandalism.

If you choose to remove the wrap when you are ready to sell or trade your vehicle, it will look brand new.

It’s a Great Alternative to Paint Jobs

Paint jobs can cost up to $8,000 per vehicle, while a wrap can cost as low as $1,000 per vehicle. Plus, unlike paint jobs, wraps can be easily removed or changed whenever you want to update the look of your fleet. This makes vinyl car wraps a great alternative to paint jobs.

It’s Easy to Remove and Change

The vinyl material that wraps around your vehicle can be easily removed when the time comes for a new look or new information. You don’t have to worry about peeling paint or any other damage to your car or truck when it comes time for a change.

If your business is expanding and you need more fleet vehicles, but don’t want to spend hundreds or thousands of dollars painting them all with your information, wrapping them each separately becomes a much more attractive option.


In conclusion, wrapping your fleet vehicles has a great deal of benefits. In fact, the benefits generated by a fleet vehicle wrapping will more than outweigh the costs associated with these wraps. Business owners can be assured that their investment will generate higher revenues without having to invest in increased advertisement efforts or additional marketing campaigns for client attraction.

Vinyl Solutions offers a wide range of fleet graphics that can boost your company’s image and help improve visibility and brand awareness. To learn more about creating a custom fleet graphic with Vinyl Solutions, contact us today!